WORK ALERT: Logo design.

What does every startup need? Well, many things, but chief among them is a differentiating logo. AIM Communications Strategy is a company that specializes in public relations strategy, crisis communications, and media training.

They hired Nicely Done Brands & Ads to design a logo that tied in with the “AIM” name and AIM’s ability to raise the profile of its clients.

As with every logo we design, it started with a simple series of sketches. In this case, an arrow pointing up subtly hidden within the “A” in “AIM”. After presenting many other options and several rounds of tweaks, the Arrow A won out.